I have lure planted on one of my toons who frequents CCG runs. When you plant lure it increases it's accuracy. When I pull out any lure gags I say, "Come check out my garden!", especially if there are ubers on the run. That usually lets them know not to worry so much that lure will miss, and it also let's them know they probably don't need to use a Toons Hit or Cogs Miss SOS card on the first round of Skeles.
The phrase is just a helpful way for us to communicate with others on the runs about what gags we have planted!